Experiments with Google
Making brand new animals with voice

  • Voice
  • Google Assistant
  • Google Home
  • Multi-surface
Go on your own imaginary safari, all from the comfort of your home

Challenge

Google asked us to showcase what’s possible when we bring open-ended, natural conversation into games, music, storytelling and more. Using Google’s AI tools, we wanted to make it easier for developers to create new voice experiences that work on devices such as Google Home, the Google Assistant App on the phone, or even right in the browser.

Inspired by the ability to create an Action with an easy handoff experience between voice-activated speakers and phones, we asked ourselves: “How can we provide a great audio first experience and add to that with visuals?” Most importantly, "How can we make a seamless journey for the user that comes to life across multiple devices?"

Response

We created Safari Mixer - an interactive Google Action that lets you invent a brand new animal by combining the head, body, and legs of other animals through voice and visuals. Simply tell Safari Mixer which animals you want to combine, then see (and hear) your creations come to life.

Results

Successfully launched at SXSW as part of the Google Fun House, Safari Mixer has helped people create 24,000 animated animals to date and counting. We even saw Matthew McConaughey create one! And with an open code, we are helping developers understand how to make creative Google Assistant Actions globally.

Talk to Safari Mixer on Google Home
Talk to Safari Mixer on Google Home

Ask: “Hey Google, talk to Safari Mixer”