The challenge If you’ve never been for a run, it’s hard to know where to begin or how to get motivated. So Nike asked us to create a voice and messaging experience that gives new runners all the answers they’re looking for.
The approach With a few quick questions, Nike Coach generates a tailored running plan that includes warm-ups and cool-downs as well as tips on how to run farther and faster. Plus, users can exclusively experience the latest Nike innovations.
The results Over 2,000 conversations in the first week 93% of messages were effectively handled 45% increase in Nike.com purchases when using the Nike Coach sneaker finder 74% of users who received shoe recommendations enquire further about them
The unfair advantage A sports brand that guides you every step of the way.