A mobile-first, AI-powered dream team challenge game celebrating the NBA’s 75th Anniversary.

An experience that celebrated the past through cutting-edge technology, building strong connections with existing fans.

The challenge

We had to define an experience that guaranteed whichever emerging technologies we used did not alienate our less tech-savvy audiences, but still ensured digital natives would be fully engaged and entertained.

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The approach

We designed and built Ultimate 5, an AI-powered dream team experience that challenged fans to find the perfect team score out of a possible 18,000,000+ combinations.

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The results

The experience launched live on TNT’s NBA 75 Ultimate Draft show featuring legends, team owners and celebrity pundits, with glowing feedback in real-time that solidified WarnerMedia as the NBA’s premium fandom innovation partner. Over 750,000 teams were created during All Star Week 2022.

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The unfair advantage

An experience that celebrated the past through cutting edge technology, building strong connections with existing fans.

A mobile-first, AI-powered dream team challenge game celebrating the NBA’s 75th Anniversary.

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