The challenge Spotify wanted to experiment with new, innovative channels to excite and educate parents about the Spotify Kids app, which is exclusive to Spotify Premium Family plan subscribers.
The approach We created an AI-powered microsite preview experience for parents to explore with their kids, using emojis as a new visual language for music discovery. This was a playful, intuitive and interactive way of exploring sound, helping to connect music to moods, routines and occasions.
The results A microsite that allowed parents to experience the Spotify Kids App, without being a part of the premium plan, driving greater sales to the platform.
The unfair advantage A unique design treatment that allowed children to connect music to their emotions for the first time.