The challenge We were brought in to help break down barriers to a regular nighttime routine and create a healthy habit-forming experience with Estée Lauder at its heart.
The approach We created Liv, an AI-powered, WhatsApp chatbot that helps consumers build and stick to a personalized skincare regime. Liv contacted users every evening for seven nights to form a healthy habit with repeat use.
The results Liv drove deeper engagement between consumers and Estée Lauder by rewarding them for forming a healthy skincare habit. Liv’s continuous, personalized conversation established a relationship like no other skincare company.
The unfair advantage A beauty brand who’s in the right place, at the right time, (every night) giving consumers the support and guidance they need.