A Dynamic Design System for Disney’s CES Tech Showcase

A dynamic design system, visual language and animations that demonstrate Disney’s bold ambitions at their annual Tech and Data showcase at the epicenter of global innovation - CES

The Challenge

Our challenge was to develop a creative direction and graphical treatment that could represent Disney Advertising’s complex technology and innovation in a simple and engaging way. Our goal was to enhance the full guest experience, creating a fresh technology-first way for Disney Advertising to show up at CES for their first live Tech and Data showcase.

Introducing Move Makers

Taking inspiration from Disney Advertising's approach to success of always innovating, evolving and progressing forwards, we developed an ownable creative concept called, Move Makers. Move Makers was dynamic, bold, ever-changing and brought Disney’s approach to tech and innovation to life.

Making technology human

By weaving in fresh vibrant colours and using simple code-like motion we were able to make complex and abstract subjects and topics appear simple and approachable, making it easy for anyone to understand. This was only possible due to Rehab's hybrid mix of technology expertise and audience understanding, ensuring a strong resonance with our target market.

A Dynamic Design System for Disney’s CES Tech Showcase

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