The challenge HBO wanted a space for Westworld fans to immerse themselves in the dark odyssey series between viewing episodes.
The approach We gave fans their Westworld fix by creating an AI-powered host online for discovering theories and uncovering clues to keep them on tenterhooks until the next episode aired.
The results Over 1 million fans visited Aeden. In the three days following the finale stunt alone, Aeden saw nearly 250,000 users and over 404,000 chat sessions with a peak daily average of 6.9 messages per conversation. It’s clear, Aeden helped to make Westworld the most successful Season 1 show in HBO history (at the time).
The unfair advantage Bringing fans closer to the action behind the screen and making them feel more personally connected to the show.