Revitalizing a global brand for a digital world.

Using innovative tech to create a unified destination that served two audiences.

The challenge

A disjointed brand experience across Roche’s three global Diabetes Care brands had caused a fragmented and confusing customer journey, diluting the overall brand image and effectiveness.

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The approach

We focused on creating harmony among the three brands creating one central, unified web experience catering to the diverse requirements for each customer segment. Through stakeholder interviews and user testing across three markets we ensured the end user was the focus of the work.

The results

The unified global web infrastructure marked a pivotal shift towards an enhanced brand cohesion and global customer journey transforming their market presence and user experience as well as creating global operational efficiencies.

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The unfair advantage

Using innovative tech to create a unified destination that served two audiences.

Revitalizing a global brand for a digital world.

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