A series of ideation sprints solving an existential challenge for Nike and opening the door for Nike’s virtual products.

Merging innovative tech and iconic design to access a whole new market builds ongoing relationships.

The challenge

Nike approached us with a fundamental challenge; how to continue to satisfy exponential demand for products and revenue in a world of finite resources.

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The approach

We found a way to replicate the desirability of physical Nike sneakers, whilst empowering a new generation of collectors and creators. By leveraging trending drop culture and the sneakerhead phenomenon, we turned digital Nike products into crypto collectables that could be bought, traded and sold across web3 platforms.

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The results

Our early thinking and initial strategy paved the way for Nike to enter the digital collectibles market and position itself as an early adopter of web3, which eventually led to the launch of .SWOOSH in 2022. Currently, the average price of a Cryptokick NFT is $4-9K and its a $300+MIL business unit.

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The unfair advantage

Merging innovative tech and iconic design to access a whole new market builds ongoing relationships.

A series of ideation sprints solving an existential challenge for Nike and opening the door for Nike’s virtual products.

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