The challenge In 2021 we partnered with Fox, the first major entertainment studio to significantly invest in the blockchain, to build WWE’s entry into web3.
The approach We provided the core strategy to connect with this unique fanbase, most of whom are non-crypto natives. Then executed an energetic design totally on brand, and built an NFT marketplace that enables high volume collections and trading of epic superstars and moments.
The results The Moonsault site has turned into a community hub for the WWE fandom. As of September 2022, the secondary sales (fans trading with fans) volume was $79,337.92. Plus, the WWE Universe discord hosted on the website now has 6,183 members and rising.
The unfair advantage Offering a loyal fanbase an opportunity to learn, grow and thrive in a new world of NFTs creating a unique brand relationship.