Our Work
![](https://cdn.prod.website-files.com/64212f1af8514e0f65bce482/6439371588de6c03606d6218_633d71d03a4c384157b0b27b_IMG_7104%201.webp)
A series of ideation sprints validating the multi-billion dollar opportunity for Nike virtual products.
Our MVPs onboarded Nike into web3 and validated the acquisition of RTFKT, generating $200M+ revenue in 2022. They then launched their first Nike branded digital collectibles platform, dotSwoosh, allowing members to collect, co-create and eventually sell virtual goods in 2023.
Nike approached us with a fundamental challenge; how to continue to satisfy exponential demand for products and revenue in a world of finite resources.
We defined Crypto collectibles and their value for consumer products and sneaker culture, building virtual collections that allow users to buy, trade or earn digital sneakers across owned Nike marketplaces.
![](https://cdn.prod.website-files.com/64212f1af8514e0f65bce482/64393c03e51864d5244ea790_633d71d03a4c384157b0b27b_IMG_7104%201.webp)
A series of ideation sprints validating the multi-billion dollar opportunity for Nike virtual products.
Our MVPs onboarded Nike into web3 and validated the acquisition of RTFKT, generating $200M+ revenue in 2022. They then launched their first Nike branded digital collectibles platform, dotSwoosh, allowing members to collect, co-create and eventually sell virtual goods in 2023.
Nike approached us with a fundamental challenge; how to continue to satisfy exponential demand for products and revenue in a world of finite resources.
We defined Crypto collectibles and their value for consumer products and sneaker culture, building virtual collections that allow users to buy, trade or earn digital sneakers across owned Nike marketplaces.
Please try another Expertise.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66d733a4169c63a189a56f3b_Google%20BOF%2023%20%20-%20Thumbnail.png)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e6feebce7e7_google.png)
A web experience that highlights products from Black-owned businesses.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66d7106844ec0a1243da006a_AidaxJH%20Moment%20Maker%20-%20Thumbnail.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66d6f088dc3c837a9a3135cf_JohnHardyLogo.png)
An AI-powered sales experience that crafts meaningful moments through the art of gift-giving.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66d828a8a46a28d9404eb08b_Nike%20Cryptokicks%20-%20Thumbnail.png)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e00e9bce7f4_nike.png)
A series of ideation sprints solving an existential challenge for Nike and opening the door for Nike’s virtual products.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66d86da96479447132e5c27b_Warner%20NBA%20U5%20-%20Thumbnail.png)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e69eabce7fc_warnermedia.png)
A mobile-first, AI-powered dream team challenge game celebrating the NBA’s 75th Anniversary.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66d9861d123bf2c5a3c2d4a4_Google%20BOF%2022%20-%20Thumbnail.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e6feebce7e7_google.png)
A choose-your-own-adventure experience for Google's annual Black-Owned Friday initiative.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66d881def47bd07afad28f34_WWE%20Moodsault%20-%20Thumbnail.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e8e31bce7f5_wwe.png)
Bringing WWE into web3 with NFT strategy, product design & blockchain build.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66d833fe74db8db673d74c92_Roche%20UPD%20-%20Thumbnail.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e7323bce7ec_roche.png)
Revitalizing a global brand for a digital world.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66d98812505ea46c7e84f9d8_Spotify%20Kids%20App%20%20-%20Thumbnail.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e910bbce805_spotify.png)
A brand new way to discover with the Spotify Kids Content Explorer.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66d9da884dfc73db7c49f1b6_HW%20-%20PillID%20-%20Thumbnail.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66e16807bad489868100b9e9_rehab-white-smaller-space.png)
The app that can prevent an overdose
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66e15ff3fe1ffcb1ea7a5b55_Google%20BOF%2021%20-%20Thumbnail.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e6feebce7e7_google.png)
A video player designed to boost e-commerce sales for Black-owned businesses.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66d82c2da978825fcdf3c304_Google%20SBW%20-%20Thumbnail.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e6feebce7e7_google.png)
Creating space to nominate the small business superheroes in communities across the USA.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66e15c846cdd8c442ea4b5a6_Nike%20Coach%20%20-%20Thumbnail.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e00e9bce7f4_nike.png)
A seasoned trainer, friend and Nike’s first one-to-one voice experience to help new runners get started.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66e1621b3f6708a094655bd2_HBO%20Aeden%20%20-%20Thumbnail.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e72ebbce7f0_hbo.png)
Adding magic between end credits and the opening theme with Emmy winning Aeden.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66d9d917ed541327e063f664_HW%20-%20BitchBot%20-%20Thumbnail.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66e16807bad489868100b9e9_rehab-white-smaller-space.png)
B#TCHBOT is an AI-powered bestie everyone needs sometimes
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66d9d5fa5cbd5f806b6e07e8_Estee%20Lauder%20LIV%20%20-%20Thumbnail.png)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e9220bce7ef_estee.png)
We helped Estée Lauder become the first major beauty brand to pilot a skincare experience through WhatsApp.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66e16465fa1918813c05b99f_Nike%20NOOS%20-%20Thumbnail.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e00e9bce7f4_nike.png)
Creating a hyper-local, bespoke inventory and fulfillment experience to increase Nike SB’s sales.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66dad1d6aff17424ccc419b0_HW%20-%20TreatStreet%20-%20Thumbnail.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/66e16807bad489868100b9e9_rehab-white-smaller-space.png)
An AR Gaming Experience that allows children to trick-or-treat in their neighborhoods safely during COVID-19.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/65c9fdf6b14595c8dcfacd06_Disney20234%20-%20Making%20Tech%20human.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e8d2cbce7f1_disney.png)
A Dynamic Design System for Disney’s CES Tech Showcase
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e8029bce7a9_owntheice1.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e6feebce7e7_google.png)
Showcasing the power of Chromecast to the crowd.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e13d5bce795_moet.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e6369bce7f9_moet.png)
Inspiring Champagne celebrations with Moët Hennessy.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514efca9bce79f_disneyblank.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e6feebce7e7_google.png)
Helping Google and Disney spread the love on Valentine’s Day.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e8888bce7a5_safari-mixer1-p-800.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e6feebce7e7_google.png)
Letting imaginations run wild with Safari Mixer.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e5d48bce7ae_fiit-p-800.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e3297bce7dc_fiit.png)
Bringing the fitness studio home with Fiit.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e7a3cbce7a3_freeletics-p-800.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e8d1dbce7e9_freeletics.png)
Easing exercise newbies into the fierce world of Freeletics.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514ea7ddbce7ab_hellofresh-work-tile-p-500.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e3ed3bce7fb_hellofresh.png)
Increasing conversion for HelloFresh.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e6e29bce7ba_natgeo.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514edeecbce7f2_natgeo.png)
Introducing kids to National Geographic with a talking T-Rex.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e58d4bce772_chevrolet-p-500.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514ec372bce7db_chevrolet.png)
Starting the new year in the right gear.
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e63efbce7ad_topman-p-500.jpg)
![](https://cdn.prod.website-files.com/64212f1af8514e2c2ebce496/64212f1af8514e3668bce7fa_topman.png)
Making Topman’s store services accessible from anywhere.
![](https://cdn.prod.website-files.com/64212f1af8514e0f65bce482/642153140c33f7840edca94c_diego-carneiro-46ejKf32S0c-unsplash%201.webp)