Generation Z.
The future of your business.
Averse to advertising, and fragmented across social media, Gen Z is hard to reach. More creative, more collaborative, and more culturally independent than previous generations, novelty and innovation are required to break through.
Through insights, strategy, and innovation design, we help the world’s leading brands chart a course to gain Generation Z’s attention, respect, and reverence.
Rehab is a team of hackers and strategists who generate growth, attention, users, and revenue for Gen Z’s favourite brands.
We work with and understand Brands and Consumers to produce results that target, power and excite the end user. Creating hype and retention loops that keep users coming back, and talking about your brand within culture.
Learn moreThe future of Nike’s grass-roots consumer offence.
Generation Z is much more in tune with various aspects of a business's supply chain of physical goods and a brand's environmental impact than any generation before. Collaborating with Nike we have gathered insights, concepted and built innovative long-term digital and physical roadmaps and experiences augmenting sustainable revenue growth in new and existing categories in the face of increasingly finite resources.
Audience research
Understanding the evolving expectations and needs of Nike’s target audience to deliver experiences that resonate and excite.
Strategic roadmap
Developing a future-facing roadmap of features and products, helping Nike chart a course into the next 5 years. Patents filed and executed.
Helping Google regaining attention for youth audiences globally.
With new emerging internet behaviours and threats from new platforms creating an increasingly siloed web environment, Gen Z is spending less time on Google advertising platforms. We helped Google to understand, and regain the attention of a hyper-aware generation that congregates in niche communities with a range of creative tools at their disposal redefining the Google experience of the future.
Strategic vision
Creating a strategic approach and vision of the future of Google accounting for the next billion users, of which the majority are digital natives.
Alpha product development
Developing next-gen platforms and strategies that champion Gen Z creativity and sensibilities.
Leveraging emerging technology to engage
Gen Z.
Gen Z demands more interactive experiences. We have helped NBA future proof fan engagement, and connect Gen Z audiences with the history of the NBA, through the strategic deployment of emerging technologies and content that meet young consumers where they interact the most.
UGC Strategy
Creating a product that gives global audiences a voice and platform to share their POV to a wider audience.
Product Development
Creating a gamified marketing experience to celebrate the 75-year legacy of the NBA leveraging content and AI.
Let's collaborate - What can we do for you?
Collaborate with Rehab, a creative consultancy that leverages the best of your brand and connects with target consumers through emerging technology strategies that will resonate and delight, turning them into vocal advocates for your brand.
Rather than spending months figuring out how to work together, we have a range of services that help us create marketing strategies quickly and efficiently.
Audience Research & Strategic Vision Workshop
Distil audience pain points and needs through research, culminating in a stakeholder workshop where we co-create and align priority needs to solve for.
Concept Development
Creative exploration, where we research insights, define the problem, develop and design various concepts to solve the problem based on business and user needs.
User Testing & Validation
Validation and testing with actual users to prove needs and refine concepts in line with consumer expectations, ensuring a successful product launch
Customer testimonials.
Some of the world's top brands trust us to deliver growth strategies to target Gen Z
Nike
NXT/Space Kitchen
Sean Ivester
Marketing, Google
Book a call with one of our strategists today
During a 30-minute call we will show you how we can connect your brand and business with Gen-Z, and discuss how Rehab can collaborate with you to drive business growth.
